Legal

Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Shaping Shift ("we", "us", or "our") collects, uses, and protects your personal information when you visit this website or sign up to our waitlist.

We are committed to handling your data responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

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1. Information we collect

We collect personal information that you provide to us voluntarily, which may include:

• Your first name
• Your email address
• Information about why you are interested in the course (where provided)

We also collect certain technical information automatically when you visit our website, such as your IP address, browser type, and pages visited. This information is used solely for security and analytical purposes and is not linked to your identity.

2. How we use your information

We use the information you provide to us for the following purposes:

• To add you to our waitlist and notify you when the Mindset Matters course becomes available
• To send you relevant updates, early-access information, and any free resources we have promised you
• To respond to any enquiries you send us
• To improve our website and course offering based on aggregate, anonymised data

We will never use your information for any purpose other than those listed above without first obtaining your explicit consent.

3. Legal basis for processing

We process your personal data on the basis of your consent, which you give when you voluntarily submit your details via our waitlist form. You may withdraw your consent at any time by contacting us at the address below or by clicking the unsubscribe link in any email we send you.

4. How we store your data

Your data is stored securely on our web server. We take reasonable technical and organisational precautions to protect your personal information from loss, misuse, or unauthorised access. However, no data transmission over the internet can be guaranteed to be completely secure.

We will retain your data only for as long as is necessary to fulfil the purposes outlined in this policy, or until you request deletion.

5. Sharing your information

We do not sell, trade, rent, or otherwise share your personal information with third parties, except in the following limited circumstances:

• Where required to do so by law or regulatory authority
• With trusted service providers who assist us in operating our website or sending communications, subject to strict confidentiality obligations

6. Cookies

This website does not currently use tracking cookies or third-party analytics services. If this changes in the future, this policy will be updated and you will be notified accordingly.

7. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data ("right to be forgotten")
• The right to withdraw consent at any time
• The right to object to processing of your data
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us using the details below.

8. Third-party links

Our website may contain links to third-party websites, such as YouTube or other external resources. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: